About Zainab Imichi Alhassan

Zainab Imichi Alhassan is an award-winning entrepreneur, PR expert, angel investor, author, and mum, based in Dubai, United Arab Emirates. As the co-founder of POP Communications, a leading PR agency she established with her best friend, Zainab has represented over 200 global and homegrown companies, expertly crafting and executing their communications strategies. Her love for fashion , writing, and living life to the fullest is evident in her work and personal pursuits.

Zainab shares her journey and insights through her engaging Substack newsletter, "Zainab Knows." In 2023, she published a book of affirmations, Michi's Good Karma, reflecting her commitment to positivity and personal growth. Her accolades include the Mastercard Women SME Leaders Award in the Media Leader category, as well as recognition on prestigious lists such as PR Faces to Watch and the F&B PR Power List.

Her expertise and influence have garnered attention from notable publications, including Entrepreneur Middle East, Cosmopolitan, Arab News, PR Week, and many more.

Zainab currently resides in Dubai with her husband and two boys, where she continues to inspire and lead in both her professional and personal life.